POP UP THE JAM is an ephemeral concept store showcasing craftsmanship. The hotel’s eighty rooms will transform into a giant Pop Up store, where each exhibitor will present his creations – from crafts to contemporary art, jewelry, or even tattooing – in an eclectic way on all six floors of the building on Chaussée de Charleroi.
Artisans, gallery owners, designers, stylists, photographers, botanists… they will all invest the premises in a rough and authentic atmosphere. The concept is innovative and trendy: smart shopping while discovering talents in a timeless place, right with the creators.
POP UP THE JAM must not be missed under any circumstances; where you can exchange, discover, and simply chill out with a cocktail on the rooftop with its breathtaking view of the city.